We believe that current market forces are too complex, and financial stakes too high, to risk the cost of inexperience. Today's markets punish surface thought.
BurnsGroup is a team of seasoned, large-agency professionals who came together to work in a smarter, more focused way, both for ourselves and our client partners. We're not a training agency - we only apply market-proven expertise to building brands. Our model provides smarter, faster, more effective solutions for growing client businesses.
As a group, we've won 14 gold EFFIES, the marketing industry's highest award for creative sales effectiveness -- an unmatched record of success. And we've won every major creative award in the industry: Cannes Lions, AAF ADDY's, and AAAA O'Toole Awards.
Cheerios
Built the brand into the #1 cereal in the US
- winner of 3 Gold EFFIEs and a Best in Broadcast ADDY
Old Spice
Redefined brand image to appeal to lifestyle of the new generation of Gen Y males.
- Boosted the brand's sales +35% in first year
BusinessWeek
Repositioned 75 year old brand as 21st Century multi-media brand that provided business insight to lead change.
- 21% increased click-through rate
- >25% improvement in key consumer attitudes & perceptions
Wild Turkey
Protected Wild Turkey super-premium Kentucky Straight Bourbon whiskey dominance in face of new direct competition
- outpaced category growth year over year.
Hebrew National
Built the brand into the #2 position for the first time ever
- Double digit growth with record share and volume up +28% in a declining category
- Achieved 3rd highest results in ASI consumer test methodology
VERB
Established a youth-directed brand campaign to influence health behavior. Read about the full results in this independent Case Study.
- 87% brand awareness
- 75% of kid's motivated by the brand
- 2 million children nationwide registered +25% increase in free-time physical activity
- +25% increase in free-time physical activity for tween girls
Yoplait
Helped pioneer eating more calcium to lose weight
- captured category leadership
- EFFIE winner
UNICEF
Made children the face of AIDS – opening wallets by opening hearts
- generated support from 34 nations
Kodak
Transformed the brand from memory storage to social expression for teens
- product usage increased 53% among teens
- Gold EFFIE winner
